Is Banner Advertising still effective? YES: But you need traffic to get traffic from banner ads! A trick is to try banner campaigns in combination with a pop-under campaign. Send cheap traffic to a web page with original content and some banners from two to four free banner exchanges. Create a page with original content, not a banner farm! Banner exchanges will suspend your account. On average, banners receive a click trough rate of 0.2% – 0.6%, but some banner ads receive a CTR of up to 3%. It’s up to you to create a professional banner with an incredible free offer, so that nobody can resist! Now let’s assume that your banner has a click through rate of 1% (one click for every 100 banner impressions). You will usually earn one banner impression for your banner for every two visitors you receive. Suppose you join four free banner exchanges. Then order a 50,000 cheap visitors package (traffic pop-under windows) for about $100 and send that traffic to the page you putted the banner code on it. You should earn about 100,000 free banner impressions from the banner exchanges (25,000 credits from each banner exchange network). With a well-designed banner, expect to achieve a 1% Click Through Rate (CTR) or even more. That’s one thousand (1,000) targeted visitors, who have already demonstrated an interest in your product (by clicking on your ad). Targeted banner impressions often cost $10 per 1,000 impressions ($10 CPM). This equates to an advertising value of $1,000.00 and a cost per click (CPC) of only 10 cents! Not to mention the branding effects: Your logo and web address will appear 150,000 times on other sites (100,000 on your banner and 50,000 on your pop-under window)! Sooner or later, your product or name will become known throughout the Internet.
When you are trying to make money off of the articles on your website, it is important to effectively promote your site so that you will attract customers and they can see just what a good, quality site you have. There are several ways so market and promote your website, one of them being though banner advertisements. What Banner Ads Can Do For You Web Banner ads can help bring visitors from others sites to your own. Although monthly fees can be expensive to advertise on high traffic sites, in the end it may be cheaper and/or a faster way to start seeing significant revenue from your website efforts, rather than waiting for SEO techniques to bring your own site to the top of search engine results. Aside from paying to advertise on someone else’s site, there are also free banner exchanges to choose from. We will look at the pros and cons of each banner advertising method below. Free Banner Exchanges Program Free banner exchanges program are when you and other sites exchange each others banners. Their banner will go on your site and your banner will go one their site. Although this option is free, there are two main problems with it. First, if you want your banner on a significant number of sites, it will mean cluttering your own site up with these banners. This could even shot you in the foot if you run an affiliate website because, instead of clicking on your affiliate links, your visitors may be clicking on your banner exchange links. Secondly, you have to be really careful about the types of sites that you exchange banners with. Some sites like to gather a lot of banners so that they can be a directory or portal site and not have to have any real content. These “banner farms” or “link farms” will do nothing positive for your site and, in the meantime, you will be bringing them potential traffic. Paid Banner Ads As we saw above, paid banner ads cost money, but they will eventually pay off if you choose the right ones. You need to ensure that the site produces the amount of traffic that they say and that they have your ad placed in a way that invites visitors to click without being too pushy. You also want to choose a site that does not house too many other banners on the same page as yours or that there are no competitor links on the same page. All in all, banner ads can end up being profitable for you site if you go about it the right way. If you do decide to check out banner advertisement as a marketing avenue, be sure to keep the above tips in mind.
Banner ads seemed to have gone the way of the Dodo bird. In essence these forms of advertising on the web were relegated to link exchange programs as Pay Per Click (PPC) advertising came to dominance. PPC relies more heavily on target consumer activity and remains a no-frills, cost effective way to reach targeted consumers. However, today we find Flash driven banner advertising that can be essentially a video that makes the advertising stand out. Google has become involved in bringing banner ads back. What was once considered a dinosaur is now getting a second look as an enhanced form of PPC advertising. No longer does the simple PPC advertising have to be the only option for online business. The common problem with link exchange programs has been that businesses can only work with a comparatively small pool of participants. The price is right, but it never really provides the jump-start to a business that other Search Engine Optimization (SEO) strategies can produce. In many cases link exchange has been a bit like throwing darts wearing a blindfold – you never really know what your shooting at and even after you’ve let go of the dart you have no idea what, if anything, it hit. The value behind the Google brand allows some hope that banner ads with all their glitz and glamour can provide a super-sized PPC experience that is targeted, attractive and effective. If you’re an online business owner you know how important it is to find marketing skills that work. You most likely are looking for strategies that are designed to assist you long-term in search engine rankings as well as shorter-term PPC strategies that drive targeted customers to your site in the near term. I know it can feel a bit like throwing your money to the wind and hoping somebody will recognize you as the source, but many times advertising just doesn’t afford the opportunity to quantify the effectiveness of the effort. Advertising can be a bit like planting a garden. You till the soil and add compost. Then you plant the seeds, weed the rows, water the soil and wait. It can seem as if nothing is happening, but underneath the ground the soil is about to yield a living plant that in turn will yield a vegetable. The end result of your spring planting won’t be realized until the fall. PPC advertising may be a little better than that, but it can still be a point of multiple impressions that ultimately result in a greater level of trust that in the end results in an online sale.
One of the most famous ways to advertise nowadays on the Internet is by using banner ads. It is very easy to go about buying banner ads on different websites, and depending on the website will determine how much it is going to cost to place your banner on that website. However, a lot of people do not like to use banner ads, because their conversion ratios is very poor. Generally, banners deliver a click-thru rate between 0.1% to 1.5%. This stands for the amount of views it gets that turned into hits for a site. A lot of people notice that banner ads are getting a lot of views, but none of those views turn into real and profitable traffic. So now we are going to talk about different ways that you can improve the conversion ratio of your banner ads. This has to do a lot with where you place them and what you have them say. The thing about banner ads is that you only get a few seconds to really get someone to pay attention to it. They say that the average person stays on a website for five seconds before leaving. That means that your banner ad has to attract their attention before that five seconds is up. That is why a lot of people use flashing lights and other things like that to get people to notice them. However, just because they notice them does not mean that it’s going to turn them into hits for the site. After you get the person to notice your ad, you have to make them want to click on it. This has a lot to do with the wording that you use. You need to have related keywords in your banner that people want to click on, and on top of that, you need words that make them want to click on it. If you can work this into your banner, then you are going to start of the right foot. The next thing that you have to think about is where you are going to locate your banner ad. The best thing to do is look at what you are selling, and take a look at what kind of niche your product appeals to. Thus, you can use that information to find a website related to your niche that is more likely to receive targeted traffic related to whatever you are selling. For example, if your niche is around people aged between 15 to 25, then you may want to place your ads on MySpace. Of course, it really has a lot to do with how much money you have to spend as well. The more money you have to spend, the better website you are going to be able to place the ad on. In the end, the only thing that matters is that your banner appeal to the right audience. If you can do that, then you can rest assured that your banner ad is going to have a great conversion rate. To Your Success!
Businesses will want to keep advertising their business website even if it is very successful. They want to bring customers that are very interested in their service or product to their website to get more information so that they can make a purchase or order their service. Web banner ads are a great option for doing this. This method of advertising is going to give them a larger customer base. They can have customers that are not in their city or state only. They may have customers that are on the other side of the country or in another country. Being able to broaden the customer base gives them many more opportunities to be able to expand and carry new products and offer new services. Creating a banner ad can be something that not a lot of people understand how to do. They may need assistance in doing this. They may be able to hire someone who can design these for the company. The company may have to pay them a high price for doing this. Using another website that offers to assist in the creation of the banner advertisements may be another option that will be able to save a company a lot of money. There are many different ways that an advertisement is able to be designed. There are some advertisements that a very large. Others are on the smaller side. Many websites that accept the insertion of banner ads onto their website may charge a fee based on the size of the advertisement. Most companies are going to have a limited amount of space on their website so they need to either limit the size of the ad or charge based on the size of a banner ad. Most people will click on something if it interests them. Designing a catchy phrase or animation usually helps with this. If companies are unable to get customers to visit their website, it is unlikely that they will be able to make a very large profit. Banner ads are a very popular form of online advertising. The banner ad network is a very important part of many of the business. They can create many different ones that basically say the same thing but using different phrases, pictures or animations to catch the attention of many different customers. Everyone has different interests. Therefore web banner ads must be varied in what they are. Some people will not click on certain advertisements because they are worried about viruses or spam but most of the time, there is nothing to worry about. About Us: When you are looking for a easy and cost effective banner ad network to advertise, banner ads are an option for most small businesses. Today there are a number of choices that will be found to help you create and publish these which will help you draw more customers to your site. When you need an effective tool, visit Banner Play for the options that will work for you
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